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What is the #FreeYourPlay movement?

What was it like to play outside when we were young?

In a recent survey, Kamik found that nowadays, children participate in over 5-6 structured activities per week. Hence, there is hardly ever any time left to play freely, outside.

In fact, children spend 30-35% less time playing outside than their parents did. The #FreeYourPlay movement is Kamik’s invitation to encourage parents to step outside the overcrowded repetition of their family’s daily routine and to rediscover an offline-no-agenda creative balance with their kids!

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